SEARCH ENGINE OPTIMISATION (SEO) FROM $600.00*

You have invested in a website but your not sure it meets industry standards? To succeed on search engines a website needs search engine optimisation (SEO), in other words construction to W3C industry standards that follow the basics like html architecture, strategic text content, headings, keywords, meta details, alt tags, page tags and high quality inbound and outbound links.

In addition a website requires an XML sitemap to inform search engines about the pages on a website that are available for crawling. This is an XML file that lists all the URLs on a site along with additional metadata about each URL (when last updated, how often content changes, how important a URL is relative to other URLs in the site) so search engines can more intelligently crawl the site.

Without the basics, an organic (free) listing on Google page one is not likely to happen, but with them you have a solid platform to commence search engine marketing (SEM) and online marketing to attract website traffic. Our small business Search Engine Optimisation Starter Pack 1 will get you listed on the most popular search engine (Google) and ensure your site is indexed to start content propagation.

To download Hitwises Best Practice SEO Report click here

To download Google's SEO Guide click here I To see our SEO Starter Pack 1 click here

SEARCH ENGINE MARKETING (SEM) FROM $600.00*

You have a professional website and you're planning to increase customer visits. But how do you determine the best online marketing activity and substantiate advertising decisions? Also how do you find out what keyword searches and referring sites brought traffic to your website, so you can plan future marketing? The answer is Google Analytics, a tracking code that's placed on web pages to record traffic data and visitor statistics for analytic reports.

You're new to online marketing and you want to try some sponsored online advertising but the budget is small and you need results. You're not sure what's the best search engine or Internet directory to start with? We recommend starting with the biggest search engine, Google and proceeding slowly as your business and budget grows. A Google Adwords campaign can start from $100.00 per month and generate enquiry with no lock-in contract and the ability to switch on or off when you like.

A smart online marketing campaign includes both sponsored and organic (free) methods and free Internet directory listings with backlinks (to your site) are essential for this. Our Search Engine Marketing Starter Pack 2 will list you with the most popular Internet directories in Australia and provide some valuable website backlinks to your site.

For more information on SEM click here I To see our SEM Starter Pack 2 click here

Strategic Marketing Plans (Online) from $750.00*

Marketing is about creating value offers that increase the exchange of products or services and promoting these offers in diversified ways with an effective marketing plan. We specialise in advising how to do this while achieving a positive return on investment. You can benefit from our experience over 17 years expertise in marketing planning programs.

We audit business marketing activity, write traditional and online strategic marketing plans, and develop strategies and objectives that meet established business goals. We establish VIP customer programs and B2B referral programs to increase business sales.

Marketing is an essential process of medium to large business but often overlooked by small business and a reason why many fail. If you need a new marketing strategy, ask us about our Online Strategic Marketing Plan to get you started, for more information click here.

To request our Free Marketing Audit Questionnaire (complete contact form)click here

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